The Challenge :
Adapting a world renowned children's book into a musical... What a daunting undertaking! So many people fail at this because they are unable to bring out out the meaningful elements that make the original successful or they are simply incapable of giving the piece its own unique flair. Finding this balance is nearly impossible, but when it happens the result is miraculous.
The Solution :
Immediately after watching the rehearsal of Anthony Browne our doubts were dispelled. When judging if a story is capable of inspiring an audience the first two things we look for are depth in meaning and poignancy of expression. Anthony Browne : The Musical had both. The quality of the music, the emotional drive of the performances, and the artful structure of the plot captivated us. Most importantly this musical had the ability to inspire.
In order to communicate to audiences why this piece was worth their hard earned cash, we developed the following strategy.
Recorded 500 conversions with tickets with ticket prices set at 50 USD.
Drove Awareness not only of Anthony Browne Musical, but the music video contents developed by client as well.
Established strong web presence on Naver so that when you search "Anthony Browne Musical" our landing page appears in the top three search results.